What is SEO?

SEO and PPC Services - Webtex Web Design Ltd
SEO and PPC Services – Webtex Web Design Ltd

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

SEO refers to the improvement of unpaid results (known as “natural” or “organic” results), and excludes direct traffic/visitors and the purchase of paid placement. Primarily SEO pertains to search engine.

Search engine optimization may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Optimizing a website may involve editing its content, adding content, modifying HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.

As an Internet marketing strategy, Search engine optimization considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. It is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers.

It differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Why do I need SEO?

Without it you could have the best website in the world but it may never be seen. They say being on page 2 of Google is like putting an advert in the middle of a desert, simply put, with proper optimisation, you do not have an online business.

Why should I use Webtex Web Design Ltd for SEO services?

As well as our PPC service (Pay Per Click), we use the latest methods in line with Google’s (and other search engines) latest algorithms to fire your website up the rankings and make it effective within a short space of time. Results can be seen in as little as 3 weeks. We work for many Herts based companies as well as London businesses, businesses around the southeast and even work on behalf of global sports stars and international businesses based amongst others in Ireland, America and The Cayman Islands.

Call us on 07743 125218 or use our contact form for more details.